Game sponsorships, played live

Dare them to play.

Game publishers sponsor Dares. Creators play them live on Twitch, YouTube and TikTok. Viewers get the loot.

I publish gamesBook a demo
I stream gamesTake a Dare

Drops funded by

  • Focus Entertainment
  • Gearbox
  • 505 Games
  • Team17
  • tinyBuild
  • Raw Fury
  • EA
  • Avalanche
  • Nacon
  • Fireshine

How Dare Drop works

Three sides, one loop. A publisher funds a Drop, creators take its Dares on stream, and their viewers win the rewards.

  1. The publisher

    Drops the Dares

    A Drop is a sponsored campaign for one game: the Dares, the keys, the rewards and the dates.

    How it works for publishers

  2. The creator

    Takes a Dare live

    Accept a Dare and get a free game key plus a tracking link. Play the game your way on Twitch, YouTube or TikTok and share the link with chat.

    Your first Dare, step by step

  3. The viewers

    Get the loot

    When the Dare is done, the rewards go to the community: game keys, DLC, merch. The publisher sees every minute of it.

    Dare a creator yourself

Recent Drops

All results
Warhammer 40,000: Space Marine 2 gameplay

Case studyFocus Entertainment

347 creators took Space Marine 2 to 37M watch minutes

871 streams and 281 Dares, with 12M view minutes in a single week.

Remnant 2 gameplay

Case studyGearbox Publishing

Remnant 2 finished 493% over target

7.9M impressions across YouTube, TikTok and Twitch. 95% of creators want the next Drop.

The Wandering Village gameplay

Case studyStray Fawn

The Wandering Village got 10.4x the watch hours per dollar

123 creators and 778% of target, compared with the industry average.

Dares that went live

A Dare is a challenge a creator takes on while playing live. Real ones from past Drops:

  • Grounded

    Go hug a spider

    Taken on by DeadPirateBrandon

    $1 pledge from chat

    DeadPirateBrandon: Go hug a spider

  • Potion Craft

    Cosplay as a character from the game

    Taken on by MangledMelzy

    Best tinyBuild Games Bundle (5 Steam Keys)

    MangledMelzy: Cosplay as a character from the game

  • Dune: Spice Wars

    Win a game while only creating one type of military unit

    Taken on by DuendePablo

    Conan Exiles Steam key

    DuendePablo: Win a game while only creating one type of military unit

  • Metal: Hellsinger

    Spend 50% of the time at 16x Fury

    Taken on by BTMC

    Conan Exiles Steam key

    BTMC: Spend 50% of the time at 16x Fury

  • Operation: Tango

    Do your best hacker impression

    Taken on by Charvana

    Operation: Tango Steam key

    Charvana: Do your best hacker impression

  • Shadows of Doubt

    Create over 20 thread connections and recreate the Pepe Silvia meme

    Taken on by Hean

    Fireshine Games social media shoutout

    Hean: Create over 20 thread connections and recreate the Pepe Silvia meme

  • Crypt of the NecroDancer

    Sing with the shopkeeper

    Taken on by CocoConfession

    $20 pledge from chat

    CocoConfession: Sing with the shopkeeper

One Drop, two screens

The publisher watches the Drop come in live. The creator sees exactly what the Dare asks and what chat can win.

What publishers see

Example report, Space Marine 2 figures
Drops / Space Marine 2 launchLive
Watch minutes
37M
Creators
347
Streams
871
Hours streamed
3,203

Watch minutes per week 8 weeks

12M6M0W1W2LaunchW4W5W6W7W812M in launch week

Live now

  • NOnightowl_playsOperations, Ruthless1.2K
  • PBpixelbrewCampaign, first mission486
  • GKgrimkeepCo-op with viewers212
  • SVsaltyvanguardOperations, 2 hours97

Dares 281 in this Drop

  • Stream 2 hours of Operations with #DareDrop in the titleCompleted
  • Clear the first campaign mission liveLive
  • Squad up with two viewers for a co-op runOpen

What creators see

Example Dare
Sponsored Dare

Focus Entertainment

Clear an Operation on Ruthless

3 Space Marine 2 keys for your viewers

  • You get a game key and a tracking link when you accept
  • Make content for the game and share your link with chat
  • Finish the Dare to earn the rewards for your chat
Accept Dare

Choose your side

For publishers

Put your game on hundreds of streams.

  • Set the Dares, the keys and the rewards.
  • Creators who fit your game take them on.
  • Every stream, clip and watch minute lands in one report.
Book a demoFor publishers

For creators

Get sponsored to play.

  • Accept a Dare, get a free key and your tracking link.
  • Stream it on Twitch, YouTube or TikTok.
  • Give your viewers the rewards and earn points on eligible Drops.
Take a DareFor creators
Dares completed
18,000+
Rewards gifted to viewers
30,000+
Impressions
815M
Games supported
300+

Top results

Past Drops, ranked. Numbers from published case studies.

All case studies

Most watched

  1. 1Space Marine 2
    Focus Entertainment    37MWatch minutes
  2. 2Eiyuden Chronicle
    505 Games    3.7MWatch minutes
  3. 3Turbo Kid
    Outerminds    2MWatch minutes
  4. 4Darktide
    Fatshark    1.26MOrganic watch min

Most creators

  1. 1Space Marine 2
    Focus Entertainment    347Creators
  2. 2Eiyuden Chronicle
    505 Games    168Creators
  3. 3Darktide
    Fatshark    136Creators
  4. 4The Wandering Village
    Stray Fawn    123Creators

Beat the target

  1. 1Aliens: Dark Descent
    Focus Entertainment    1,108%Of targets
  2. 2The Wandering Village
    Stray Fawn    778%Of target
  3. 3Remnant 2
    Gearbox Publishing    493%Over target
  4. 4Turbo Kid
    Outerminds    7xTarget watch time

Games that dropped

From Focus Entertainment, Team17, Funcom, tinyBuild, 505 Games, Nacon and more.

In less than 2 months I increased my average CCV from 3 to 15!
itsTsubakiTwitch creator

itsTsubaki started taking Dares with an average of 3 viewers.

Clip & Earn

Not streaming? Clip it.

Clip a Twitch streamer's best moment, post it as a TikTok or YouTube Short, and earn points as the views grow.

A Remnant 2 stream on Twitch

LiveRemnant 2

48.2Kviews

Example ShortYou 90%Streamer 10%

  1. Clip a stream

    Pick a Drop and clip a moment from a Twitch streamer who has Clip & Earn turned on.

  2. Post it as a Short

    Post the clip from your own TikTok or YouTube account, linked to Dare Drop.

  3. Earn as it grows

    Paste the link on the Drop page. After a one-time account review, you earn points as the views grow, with no cap per clip while the Drop's points pool lasts.

Start clippingFind a Drop to clip

Streaming on Twitch? Turn on Clip & Earn in your Dare Drop settings and get 10% of the points every clip of you earns.

Questions

Publishers

What is a Drop?

A campaign for your game on Dare Drop: the Dares creators can take, the keys and rewards behind them, and the dates it runs.

What does a Drop cost?

Every Drop is scoped to your game, your goals and how many creators you want to reach. Book a demo and we will price it with you.

Which creators take part?

Creators on Twitch, YouTube and TikTok who fit your game. Many come back: Focus Entertainment's Drops brought back 2,552 repeat creators.

What do we get back?

The streams and clips, plus the watch minutes, impressions and content behind them, in one report.

Creators

How do I take a Dare?

Sign up, connect your channel and accept a Dare. You get a key for the game and a tracking link to share with your viewers.

What do I get?

A free key, rewards to hand out to your viewers, and points on eligible Drops.

How do points work?

Points are in beta for Twitch Partners with a 30-day average above 50 viewers. Stream at least 2 hours, use your Dare link and put #DareDrop in the stream title.

What is Clip & Earn?

Clip creators you like, post the clips to TikTok or YouTube Shorts, and earn points as they get views.

Your move.

Publishers bring the game. Creators bring the stream.

I publish gamesBook a demo
I stream gamesTake a Dare