BlogAuthor
Joe Bechtold
Posts by Joe Bechtold
gaming influencer agency
Gaming Influencer Agency vs. In-House: What Publishers Need to Know
Should you run creator outreach yourselves or bring in a gaming influencer agency or platform? What actually differs, including the case against hiring anyone at all.
video game marketing
Video Game Marketing 101: A Practical Guide for Indie Studios
A practical map of video game marketing for indie teams on their first launches: what the Steam page, community, press, creators and paid ads each do, and when to rethink the game itself.
gaming influencer marketing
Gaming Influencer Marketing: A Guide for Indies
How indie and mid-size studios can make gaming influencer marketing work: launch windows, realistic timelines, and what Drops with budgets under $10k have delivered.
Now run a Drop.
Publishers bring the game. Creators bring the audience.
I publish gamesBook a demo
I stream gamesTake a Dare