Leveraging Playtests in the Marketing Engine
Challenge
Mythic Protocol needed help connecting with the right creators to build a community pre-launch and gather quality feedback during their public playtests. The team needed a platform that can help them consistently turn public playtests of specific parts of the game into content and scaling to various regions like LATAM, NA & EU.
Solution
With Dare Drop, Mythic Protocol was able to reach their core rogue-like multiplayer shooter creator community and scale additional outreach with variety creators. Scaling a robust pre-launch strategy over multiple beats, Riftstorm consistently pulled record high engagement that added 4.9M impressions over just 2 beats. The pre-release hype and community growth gave the Mythic Protocol team a strong foundation to generate mass product interest before their beta tests and eventual release.
See the Drop
50% of the game's global watch minutesEarl vs. the Mutants
196 creators streamedWizard of Legend 2
871 Streams; 3203 hours StreamedWarhammer 40,000: Space Marine 2
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